77i7 Privacy Policy

This Privacy Policy ("Policy") describes how 77i7 ("we", "our", or "us") collects, uses, stores, shares, and protects personal data belonging to individuals who register for, access, or use the 77i7 Platform at https://77i7.org (the "Platform"). This Policy applies to all players, visitors, and users of the Platform regardless of the device or method of access used. By registering an account or using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.

77i7 processes personal data only for the purposes set out in this Policy and only to the extent necessary to fulfil those purposes. We do not sell personal data to third parties. We do not share personal data with third parties for their own direct marketing purposes. We apply technical and organisational security measures appropriate to the sensitivity of the personal data we hold, and we retain data only for as long as is necessary to fulfil the purposes for which it was collected or as required by applicable law.

77i7 processes personal data only on the basis of a recognised lawful ground. The five primary purposes for which we process personal data, and the lawful basis applicable to each, are set out below. We do not use your personal data for automated decision-making in ways that produce significant legal or similarly significant effects on you without appropriate safeguards.

77i7 does not sell personal data. We do not share personal data with any third party for that party's own marketing purposes. We share personal data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose.

All third-party service providers who receive personal data from 77i7 are contractually required to process that data only on 77i7's instructions, to maintain appropriate security measures, and not to use it for any purpose other than providing the contracted service to 77i7. We regularly review our third-party data-sharing arrangements to ensure they remain appropriate and compliant.

77i7 uses cookies and similar local storage technologies on the Platform. Cookies are small text files stored on your device that help the Platform remember your preferences, maintain your authenticated session, and measure how the Platform is used. Without certain essential cookies, the Platform cannot function correctly — for example, your logged-in session cannot be maintained without a session cookie. These essential cookies are set automatically when you use the Platform and do not require your separate consent.

In addition to essential cookies, 77i7 may set analytics cookies that collect anonymised data about how players navigate and use the Platform. This helps us identify pages that are difficult to use, games that are popular, and features that may need improvement. Analytics cookies do not track you across third-party websites and do not link usage data to your personal identity. You may decline analytics cookies without affecting your ability to use any core feature of the Platform.

77i7 applies industry-standard technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for all data transmitted between your device and the Platform, encryption of sensitive fields at rest in our databases, strict access controls limiting which staff members can access personal data and under what conditions, regular internal security reviews and vulnerability assessments, and intrusion detection monitoring on our systems.

While 77i7 takes significant steps to protect your data, no online platform can guarantee absolute security against all possible threats. You are responsible for keeping your account password confidential and for logging out of your account when using a shared device. If you believe your account has been compromised, contact 77i7 support immediately at [email protected] so we can take appropriate protective action without delay.

As a player on the 77i7 Platform you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with your registered mobile number and a description of your request. We will respond within a reasonable timeframe and in any event within 30 days of receipt of a valid request.

77i7 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law. As a general guide: account and identity data is retained for the duration of your account and for a period of five (5) years following account closure (to comply with AML and regulatory record-keeping requirements); transaction data is retained for five (5) years from the date of the transaction; gaming activity data is retained for two (2) years from the date it was generated; marketing preference data is retained until you opt out or for two (2) years of account inactivity, whichever is sooner.

When data is no longer required for any lawful retention purpose, 77i7 will securely delete or irreversibly anonymise it so that it can no longer be linked to any individual. We conduct periodic data audits to ensure that data held beyond its primary purpose has either a lawful retention basis or is scheduled for secure deletion.

77i7 may update this Privacy Policy from time to time to reflect changes in our data practices, changes in applicable law, or improvements to the Platform. When we make a material change to this Policy, we will update the "Last Updated" date at the top of this page and, where the change materially affects your rights or the way we process your data, we will notify registered players via their account contact details. We encourage you to review this Policy periodically to stay informed about how we protect your information.